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Welcome to The Avenue. Where you shop in your own time.

The Avenue is an official South African online and retail store for authentic international watch, pen and jewellery brands including Michel Herbelin, Rotary, TW Steel, AVI-8, Cross, Shaeffer, Zeades and others as listed on this site. We offer a variety of quality, luxury men’s and women’s brands online for your convenience, assuring safe, efficient transactions and delivery at no extra cost when shopping online.

The Avenue is a division of Luxco Importers. All transactions and after sales services are managed by Luxco Importers who have been importing, servicing and repairing their collection of authentic luxury brands in Sandton South Africa since 2005. Respect, trust and confidence are the foundations of our business and we aim to provide a service to you that reflect these fundamentals.

The Avenue by Luxco Importers verifies that your purchase is authentic, not a fake or grey product.

Thank you for visiting the The Avenue, we are happy to serve you!

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