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This privacy policy (“Policy”) describes the personal data collected or processed when you, as the user of the Site and/or your legal guardian, use the website (the “Site”) of Shop Avenue (“Shop Avenue”). This Policy describes the types of personal data collected when you use the Site and how your personal data is used, shared and protected. It also explains the choices you have relating to your personal data and how you can contact us.

The General Principles of Our Privacy Policy

This privacy policy covers how we treat your personal information collected electronically when you use the Site or when you contact Shop Avenue electronically.

Shop Avenue respects your privacy and your personal information and for this reason, we take care to protect your personal information and to keep it confidential.

Shop Avenue will only disclose, collate and process (“use”) your personal information with your express written permission unless we are legally required to do so.

Shop Avenue will not use your personal information for any other purpose, other than that which we disclosed to you, unless you give Shop Avenue your express written permission to do so, or unless Shop Avenue is permitted or required to do so by law.

Shop Avenue will retain your personal data for as long as necessary to fulfil the purposes for which we collect it, except if required otherwise by law.

What Do We Mean by Personal Information?

Personal information refers to information that identifies or relates specifically to you, for example, your name, age and identity number, email address, online identifier, location information, personal opinions or personal preferences.
How We Collect Your Personal Information?
Whenever you use the Site, complete a form or contact Shop Avenue electronically, Shop Avenue will collect your personal information.
Through a tracking code embedded by the Site, Shop Avenue also collects information that includes:
Device-specific data

The following information may be collected through your device and browser:

  • your device’s IP address (collected and stored in an anonymized format);
  • device screen size;
  • device type (unique device identifiers) and browser information;
  • geographic location (country only);
  • preferred language used to display the webpage.
  • Log data

Third party servers automatically record information which is created upon using the Site. Data includes:

  • referring domain;
  • pages visited;
  • geographic location (country only);
  • preferred language used to display the webpage;
  • date and time when website pages were accessed.

Why We Collect and Use Personal Information?

In order to make your use of the Site and the products, services, facilities, tools or utilities offered on the Site as informative and successful as possible, it is necessary for Shop Avenue to find out exactly what you need and want.

The following are some of the reasons why Shop Avenue would collect your personal information:

  • for Shop Avenue to process your instructions or requests; or
  • for Shop Avenue to ensure that we meet your needs, Shop Avenue may collect and analyse your personal information and combine all the information that we have about you for research and statistical purposes. We may also use your personal information to personalise and tailor our services to meet your needs; or
    to conduct market research.

Once Shop Avenue has collected and analysed your personal information, Shop Avenue may send you promotional material or details which we think may be of interest to you.

Your privacy is important to us and we will therefore not sell, rent or provide your personal information to unauthorised third parties for their independent use, without your consent. If at any stage after you have given Shop Avenue your consent you no longer wish Shop Avenue to use or share your personal information, you may at any stage withdraw your consent.

You accept that we may store your personal information outside of the region or country that you may submit or use it in.

Protection of Your Personal Information

Shop Avenue values the information that you choose to provide and will take reasonable steps to protect your personal information from loss, misuse or unauthorised alteration. The information Shop Avenue has concerning Shop Avenue customers is stored in databases that have built-in safeguards to ensure the privacy and confidentiality of that information.

Correction of Personal Information

If you ever want to update or correct any of your personal information held by Shop Avenue, you can contact us here:

Personal Information Held by Or Disclosed By You or Shop Avenue To A Third Party

Because Shop Avenue is not responsible for any representations or information or warranties or content on any third party website (including third party websites linked to this website, websites facilitated by us or websites that serve as social networks like Facebook or Linkedin), Shop Avenue does not exercise control over the privacy policies of these third parties and you should refer to the privacy policy of these third parties to see how they protect your privacy.

Shop Avenue may enter into arrangements with its partners and other third party suppliers in order for them to provide services to you. Those arrangements may require us to disclose your personal information to them, whether in person or by means of an application. You hereby consent to Shop Avenue disclosing your personal information to those partners and third parties for this purpose and you also consent to receiving data about yourself from them. If at any time, after you have given Shop Avenue your consent, you no longer wish to have your personal information disclosed to these partners or third parties, you may withdraw your consent.


Shop Avenue uses cookies to collect non-personal information including standard internet log information and details of your behavioural patterns upon visiting our website pages. Shop Avenue does this to provide you with a better experience, identify preferences, diagnose technical problems, analyse trends and to improve the Site.

The word “cookie” refers to small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website. In this way, the next time you use the Site, Shop Avenue will know who you are and that you have visited the Site before. Shop Avenue will also collect information about how you use the Site, your preferences and past browsing history.

Shop Avenue may also use cookies to record login details on your device or computer. This helps to determine whether a particular device previously visited the Site so that the login details would not have to be re-entered each time you visit the Site.

Shop Avenue engages third parties that help us deliver banner advertisements and other online communications. The third parties may collect and use information about Shop Avenue customers to help us understand the offers, promotions, and types of advertising that are most appealing to our customers. The personal information they collect is aggregated and cannot be linked to a person.

Third party vendors, including Facebook, Linkedin, Google and DoubleClick, show Shop Avenue ads on sites on the internet.

Third party vendors, including Facebook, Linkedin, Google and DoubleClick, use cookies to serve ads based on a user’s prior visits to Shop Avenue’s website.
Users may opt out of Google and DoubleClick’s use of cookies by visiting the Google advertising opt-out page ( or by visiting the Network Advertising Initiative opt out page (
Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies, before accessing our website. Please note that by doing so some features of the website you visit may be unavailable.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Changes to this Privacy Policy

Shop Avenue may amend this privacy policy from time to time.

Shop Avenue will give you notice of any material changes within a reasonable time, however, it is recommended that you familiarise yourself with this privacy policy regularly.
The current version of this privacy policy will govern the respective rights and obligations between you and Shop Avenue each time that you access and use the Site.

Which Laws Apply to This Privacy Policy?

This privacy policy is governed by the laws of the Republic of South Africa, and you consent to the jurisdiction of the South African courts in respect of any dispute which may arise out of or in connection with the formation, interpretation, substance or application of this privacy policy.

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